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Friday, June 29, 2007

Hot tub and Spa Survey.. things to ponder.. no tammy nyp

Hot tub and Spa Survey.. things to ponder.. no tammy nyp


Hot Tub Survey:
Interesting facts to consider.
(Info stolen shamelessly from Hot Tub Information Central)

Consumer polling section:

Which of the following was most important in choosing a spa / hot tub
Size 6%
Jet count 2%
Horsepower 2%
Price 23%
Brand 12%
Dealer Reputation 23%
Design 22%
Other (none of the above) 11%



How often do you use your spa?
More than once per day 2%
Once per day 9%
3-6 times per week 60%
once or twice per week 21%
less than once per week 2%
less than once a month 4%
None of the above 2%

How many spa dealers will you / did you visit before buying?
1 – 7%
2-3 – 48%
3-4 – 28%
5-6 – 13%
more than 6 – 2%
None will buy online or used. – 2%

How important is price in your buying decision?
The most important: 5%
Very Important: 43%
Important: 43%
Not very important: 7%
Not a consideration: 2%

How important is Service after the sale?
The most important: 42%
Very Important: 30%
Important: 16%
Not very important: 7%
Not a consideration: 5%

How important is the design of the spa / hot tub in your buying decision?
The most important: 23%
Very Important: 67%
Important: 9%
Not very important: 0%
Not a consideration: 0%


How many people on average use your spa at one time?
1- 9%
2 – 75%
3 – 9%
4- 5%
5 – 2%
6 – 0%
more than 6 – 0%

(Current Spa owners only! ) How much did you spend for your spa?
>$1000 – 4%
$1000 - $2000 – 6%
$2000 - $3000 – 4%
$3000 - $4000 – 20%
$5000 - $6000 – 22%
$6000 - $7000 – 10%
$7000 - $8000 – 14%
$8000- $9000 – 8%
$9000 - $10,000 – 6%
>$10,000 – 4%

(Current Spa Shoppers only! ) How much do you plan to spend for your new spa?
>$1000 – 0%
$1000 - $2000 – 5%
$2000 - $3000 – 27%
$3000 - $4000 – 32%
$5000 - $6000 – 18%
$6000 - $7000 – 5%
$7000 - $8000 – 5%
$8000- $9000 – 5%
$9000 - $10,000 – 5%
>$10,000 – 0%

(Current Spa Dealers only! ) What is the average spa sale in your store?
>$1000 – 8%
$1000 - $2000 – 0%
$2000 - $3000 – 4%
$3000 - $4000 – 4%
$5000 - $6000 – 15%
$6000 - $7000 – 35%
$7000 - $8000 – 23%
$8000- $9000 – 8%
$9000 - $10,000 – 4%
>$10,000 – 0%

Spa and Hot Tub Dealer polling section

Do you charge a trip or travel fee for warranty service?
Yes, always – 61%
No, never – 11%
Sometimes: Depends on the distance to the tub. – 22%
Sometimes depends on the nature of the call – 0%
Sometimes depends on the attitude of the customer. – 0%
I do not understand the question. – 6%


Dealers: Do you sell the chemicals to treat the spas / hot tubs you sell?
Yes – 100%
No – 0%
Some but not all – 0%

Dealers: Do you sell aftermarket items for the spas / hot tubs you sell?
Yes, we have many items – 79%
Yes, we have a few items – 7%
We only sell covers and chemicals – 7%
We sell chemicals only – 0%
No we do not have any items for after the sale.- 0%
Other – 7%

DEALERS ONLY: What is the most important factor in deciding to sell a brand or line of spas.
Cost – 13%
Features – 0%
Design – 0%
Brand Name – 7%
Factory Support – 73%
Warranty Duration – 0%
Ease of Warranty usage- 0%
Dependability of Product – 0%
Other – 7%

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Thanks Doc.
DeRex

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